4/9/2023 0 Comments Utm creator![]() ![]() ![]() utm_content: This is generally used when you need to differentiate between multiple creatives (ad units) in order understand performance of variant A vs.utm_term: If you are buying traffic using a specific term, perhaps using an SEM channel, you can include the term you are buying against here, like “lawn+mowers” or “microwave”.utm_id: This was classically used to identify the specific advertisement ID within the campaign.It might be “june2022native” or something similarly descriptive. utm_campaign: This is the name of your marketing campaign associated with the traffic.Usually you’d see values like “social” or “native” ![]() utm_medium: This identifies the type of traffic source.utm_source: This is the source of your traffic.The ones typically considered to be mandatory are: Technically you could include utm_whateverYouWant but there are some standard UTMs that will be expected by most systems, most importantly (for most people) Google Analytics. Code on the visitor’s destionation page can pickup these UTM parameters (the parts of the UTM) and dynamically make changes to the page or simply record information about that user’s visit. Through the use of URL parameters you can add information that is specific to a visitor, type of visitor, or perhaps source of that visitor without having to affect the page the visitor goes to. You would do so in order to add helpful, universally accepted information to a link without having to change the link itself. A UTM, or Urchin Tracking Module (a term no one has used much since 2005), is a set of parameters added to the end of a web link. ![]()
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